What is Media?

"Media" refers to various means of communication. For example, television, radio and newspapers are different types of media. the term media can also be used as a noun for press or news reporting agencies. Media is communication channels, through which news, entertainment and education are disseminated. We can draw the line between old media and new media. Old media is traditional print, that is, newspapers and new media is web-based and very interactive. Media convergence mean merging the mass communication outlets.It also has an impact on the way people consume media. Where media convergence is concerned, it makes us think about how it affects the mass.There is also convergence culture which is the collision of old media and new media. This is where it all started. It can also be defined it is where the power of media producer and the power of media consumer interact in several ways. In participatory culture, both producers and consumers off media are participants. Collective intelligence is when people talk about media they consume. This later turn to collective intelligence.