Saturday 28 April 2012

Did you know 4.0?

This video is about the the evolution of media. It compares and contrasts the old media and the new media. It also mentions futuristic technologies. A surge of new technologies and social media innovations is altering the media landscape. Convergence is everywhere. It has been made easier to reach a large audience but harder to really connect with it. These changes are having an impact on people's behaviour. We see lots of changes. Every one do almost everything online. Surveys were undertaken to know the percentage change which occured. The computer on our cell phone is a million times cheaper and a million times more powerful. Ray Kurzweil suggested that "what used to fit a building now fits in your pocket and what fits in your pocket now will fit inside a  blood cell in 25 years."

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