Marco Cucco's "The Promise Is Great"

After reading this article, I came to know that "The Promise Is Great" is Hollywood's blockbuster. Entertainment is a cut throat business that is out to make the maximum amount of money from the masses.  After the 1950's blockbusters, it was the "Jaws" which took a big bite at the process of marketing such big films and influence the way they are released today. The use of TV, home video, broadcasting as secondary markets afforded film companies more expensive projects. Blockbusters are usually said to be expensive to make. The two biggest reasons are the special effects used and the fact that there are highly actors and directors. Special effects are meant to be experienced in cinemas to ensure the longevity of the film. We can say that blockbusters today, have a bad reputation for not being particularly creative. they tend to remake a lot of sequences and concepts. Cucco explains that blockbusters are internationally commercial products used to cover other studio films that do not do well. So having blockbusters as base, they support an entire studio. With regards to Jenkin's theory of loyals, it makes sense that a fan will go see the movie and buy the merchandise despite the reviews. I also noted that according to Cucco, for a film to be a blockbuster, there are different aspects to take into consideration. It has to be simple, easy and immediate. A blockbuster film will be heavily advertised on TV and on the net and then released worldwide just to get the maximun audiences and next to no competition. They should also see to it which audience is being targeted and wheher they are willing to spend their money and time for it and if they are loyal to the concept. With such wealth of evidence to support that blockbusters are made to take money even if they are all special effects and no substance.